L'intelligence économique à l'heure du Jugaad (French Edition) Book PDF, ePub eBook

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Book Descriptions:
Ce livre concerne les nouvelles tendances de l'intelligence économique liées à la conquête des marchés extérieurs (apparition de l'innovation frugale ou innovation jugaad). Il analyse et décrit les principales orientations qui doivent être développées dans l'entreprise pour permettre la réalisation de solutions innovantes. Les freins et les leviers sont décrits à la lumière de la situation française. Des solutions simples sont proposées, elles sont illustrées par différents exemples.

L'intelligence économique à l'heure du Jugaad (French Edition) by Henri Dou

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