Brand New World: How To Reach Billions, Not Millions Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

To get around a ban on alcohol advertising, a Russian oligarch starts a bank using the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicentre of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announces that anyone using its “brand” outside the market will be held liable. A Thai company reaches millions of consumers by installing combs in the tangled wires above the streets of Bangkok to promote its hair-care products.

We live in a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing “BRIC” countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing across the planet. Drawing from over two years of extensive travel and research, award- inning creative director Max Lenderman shares groundbreaking marketing strategies and business models that every savvy marketer and corporate visionary needs to understand. 

Brisk, fascinating and a little shocking, Brand New World is both a window and a mirror into the future of global marketing.

Brand New World Market Facts:

• To combat piracy, Adobe released sponsored free versions of its software for in China. The Gillette logo appears next to the “cut” command. Xerox sponsors “copy”; Citibank subsidizes “save”; and Tide funds “clear.”

• QQ, a Chinese social networking site, boasts 300 million active accounts and a total revenue of $523 million—about four times higher than the revenues of Facebook.

• Similar to Los Angelenos, whose car payments can be three times higher than their rent, Russian teens often spend more on their belt buckles than on the rest of their wardrobes.

Brand New World: How To Reach Billions, Not Millions by Max Lenderman

From reader reviews:

Linda Callaway:

Information is provisions for anyone to get better life, information currently can get by anyone with everywhere. The information can be a knowledge or any news even an issue. What people must be consider whenever those information which is from the former life are hard to be find than now could be taking seriously which one is appropriate to believe or which one the actual resource are convinced. If you obtain the unstable resource then you have it as your main information we will see huge disadvantage for you. All of those possibilities will not happen in you if you take Brand New World: How To Reach Billions, Not Millions as your daily resource information.

Cornell Neal:

Typically the book Brand New World: How To Reach Billions, Not Millions will bring you to the new experience of reading any book. The author style to explain the idea is very unique. In case you try to find new book to learn, this book very suitable to you. The book Brand New World: How To Reach Billions, Not Millions is much recommended to you you just read. You can also get the e-book from your official web site, so you can quicker to read the book.

Thomas Whitaker:

The book untitled Brand New World: How To Reach Billions, Not Millions contain a lot of information on this. The writer explains your girlfriend idea with easy technique. The language is very clear and understandable all the people, so do certainly not worry, you can easy to read that. The book was written by famous author. The author brings you in the new time of literary works. It is easy to read this book because you can read on your smart phone, or program, so you can read the book within anywhere and anytime. If you want to buy the e-book, you can open up their official web-site and also order it. Have a nice go through.

Alicia Romero:

You may get this Brand New World: How To Reach Billions, Not Millions by browse the bookstore or Mall. Only viewing or reviewing it could to be your solve issue if you get difficulties for ones knowledge. Kinds of this guide are various. Not only by simply written or printed but also can you enjoy this book by means of e-book. In the modern era similar to now, you just looking because of your mobile phone and searching what your problem. Right now, choose your own personal ways to get more information about your book. It is most important to arrange yourself to make your knowledge are still revise. Let's try to choose right ways for you.