Managing Business Marketing and Sales: An International Perspective Book PDF, ePub eBook

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Book Descriptions:
"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."

Managing Business Marketing and Sales: An International Perspective by Per V. Jenster, H. Michael Hayes, David E. Smith

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