Managing Global Accounts (American Marketing Association) Book PDF, ePub eBook

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Book Descriptions:
Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips for selecting global accounts, developing line organization, securing senior management commitment, finding effective account managers, demonstrating value, optimizing the global account relationship, and more.

Managing Global Accounts (American Marketing Association) by Noel Capon, Dave Potter, Fred Schindler

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